A new report by Omdia is out today and it crowns Samsung as the winner of the smartphone sales game in the third quarter (July to September). The Korean company shipped 60.6 million devices for a 19% market share, growing 6% over Q3 2024.
Apple is second with 56.5 million shipments and 18% of the pie, growing 4% from the year-ago quarter. Xiaomi is in third with 43.4 million shipments, 14% market share, and a 1% growth year-on-year (YoY). Transsion (owner of Infinix, iTel, and Tecno) is in fourth with 28.6 million shipments, 9% market share, and the biggest YoY growth of the top five at 12%. vivo is fifth with 28.5 million shipments and 9% market share, having grown 5% from Q3 2024’s numbers.
Samsung’s growth was driven by the Galaxy Z Fold7 and Flip7, as well as the A07 and A17. Apple’s base iPhone 17 “outperformed launch expectations due to improved value proposition”. Xiaomi shipments in China declined after state subsidy programs ended, but growth in Asia-Pacific and other regions offset that. vivo remained strong in India, overtook Huawei in China, and kept growing across Asia-Pacific, Africa, and Latin America.
The entire market shipped 320.1 million units in Q3, a 3% increase year-on-year. Shipments in North America and Greater China declined YoY, while Asia-Pacific, the Middle East, and Africa recorded strong growth. In Africa, shipments grew by 25%, and Asia-Pacific grew 5%.
Interestingly, Omdia says the overall growth is driven by under $100 and above $700 devices, while the mid-range remains weak. In the near future, higher prices are expected for new devices, and this will hinder the growth of the low-end segment.
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