Oppo unveiled a comprehensive plan to extend the lifespan of its phones to a new industry standard at its global headquarters and R&D hub at the Binhai Bay Campus.
The overarching name of this plan is Apex Guard. It consists of hardware innovations that ensure that phones will survive years of use. It also includes software solutions to keep the phones feeling snappy. And it includes improving after-sales support as an additional safeguard.
On the hardware front, Oppo has developed materials like Ultra-High-Strength Steel and AM04 aerospace-grade aluminum alloy. It also introduced structural solutions like the Armour Shield. All of that improves the resilience of Oppo phones against the realities of daily use like falls, scratches, extreme temperatures, button and USB port usage.
Oppo’s Silicon-Carbon battery tech uses custom spherical silicon-carbon material, which adds 400 cycles to the battery’s usable life, allowing it to keep its capacity for longer.
The company is working with not one but several testing organizations: TÜV Rheinland, TÜV SÜD and SGS. Together, they have performed over 180 device tests from the pre-R&D stage to the end of the product lifecycle to ensure that Oppo’s quality guarantees are not just talk.
Software ages as much as hardware does. The new ColorOS 16 introduced the first Unified Animation Architecture for Android to ensure that app launches and transitions feel smooth even after years of use.
Oppo does aging tests, simulating 48, 60 and even 72-month usage periods (that’s up to 6 years!) to ensure that all of its developments have the intended effects.
The Apex Guard was introduced at Oppo’s Binhai Bay campus – this campus is home to various advanced laboratories including a Materials Lab, an Intelligent Terminal Testing Lab, a Power Consumption Intelligent Lab and a Communication Lab.
“Quality is the foundation of everything. Through continuous breakthroughs in quality, Oppo is committed to protecting the freedom of every user on their journey in life. Quality isn’t just a feature, it’s the freedom to Make Your Moment,” said Grus Shan, Director of Manufacturing at Oppo.
