According to data from Omdia, Apple was the king of the smartphone world last year, with a record-breaking 240.6 million units shipped and a 19% market share. It very narrowly beat Samsung’s 239.1 million shipments. The Korean company also has 19% market share when you apply rounding. Interestingly, both Apple and Samsung grew exactly 7% compared to 2024.
In third is Xiaomi with a 2% sales decline over 2024, at 165.4 million units shipped for a 13% market share. It’s followed by vivo with 105.3 million shipments, 8% market share, and 4% YoY growth. Oppo is in fifth with 100.7 million shipments, 8% market share, and a 3% sales decline compared to 2024.
Transsion almost entered the top five, since it also has 8% market share, and it’s followed by Honor with 6%, Lenovo with 5%, Huawei with 4%, and Realme with 3%.
The market overall grew 2% in 2025 to 1.25 billion units shipped. All regions grew except for Greater China, which marginally declined due to “the fading effect of the national subsidy scheme”. Interestingly though, Apple grew 26% in Mainland China thanks to “stronger iPhone 17 series demand”.
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