With a product lineup that blends high-end specs with competitive pricing, POCO has steadily built its reputation as one of the most closely-watched brands in the smartphone space. Now in its seventh year, POCO has evolved from a challenger to a familiar name — especially among younger, performance-focused users drawn to bold design and entertainment-ready features. Devices like POCO F7 Ultra and POCO F7 Pro have stood out in recent months for delivering flagship-grade hardware at accessible price points.
To celebrate its growth and the passionate global fanbase behind it, POCO has officially launched its biggest community event of the year — POCO Carnival 2025. Running from August 13 to 27 under the theme “Ride Bold, Win Loud,” the festival brings together some of the brand’s most powerful recent smartphones, along with global fan activities and anniversary activities such as social media challenges and limited-edition souvenir giveaways.
Aiming to share the best with fans, POCO Carnival 2025 brings a range of its recent popular smartphones into focus, offering users a chance to pick up high-performance models with limited-time deals. Whether you’re looking for gaming power, extended battery life, or large-screen entertainment, the lineup covers multiple needs.
POCO F7 Ultra is aimed at users who are seeking powerful flagship performance across gaming, multitasking, and photography. It runs on the Snapdragon® 8 Elite Mobile Platform, with support from POCO’s VisionBoost D7 chip and WildBoost Optimization 4.0. Most importantly, it features POCO’s most advanced imaging system yet, including an innovative floating telephoto lens, a first for POCO that delivers amazing shooting flexibility for mobile photography.
| POCO F7 Ultra | POCO Carnival Price | RRP |
|---|---|---|
| 16+512GB | $549 | $699 |
| 12+256GB | $509 | $649 |
•Pricing is shown in USD, the currency may vary by region. The Carnival deal is not available in the United States.
•Availability may vary by regions
•Consumers can visit mi.com with a coupon code POCO7TH or local e-commerce platforms for more details on the discounts and bundles.
•The discount details, such as amount, usage time, and requirements, may differ. Please check the specific Mi Store for each region.
For those who want strong flagship-level all-around specs for multitasking or gaming regularly, POCO F7 Pro features the Snapdragon® 8 Gen 3 Mobile Platform, a 2K display, and Xiaomi HyperOS 2. It includes a 6,000mAh (typ) battery with 90W HyperCharge and an upgraded LiquidCool Technology 4.0 system to maintain smooth performance during heavy use.
| POCO F7 Pro | POCO Carnival Price | RRP |
|---|---|---|
| 12+512GB | $399 | $549 |
| 12+256GB | $379 | $499 |
•Pricing is shown in USD, the currency may vary by region. The Carnival deal is not available in the United States.
•Availability may vary by regions
•Consumers can visit mi.com with a coupon code POCO7TH or local e-commerce platforms for more details on the discounts and bundles.
•The discount details, such as amount, usage time, and requirements, may differ. Please check the specific Mi Store for each region.
Meanwhile, POCO X7 Pro offers impressive performance in the mid-range segment. It’s powered by the Dimensity 8400-Ultra chipset and enhanced with WildBoost Optimization 3.0 and Xiaomi HyperOS 2 for more stable gaming and multitasking. The device also features a 6.67-inch CrystalRes 1.5K 120Hz AMOLED display, a 50MP OIS main camera, and a 6,000mAh (typ) battery, making it suitable for users focused on video, gaming, and social content. It’s one of the few phones in its class offering this kind of hardware blend.
| POCO X7 Pro | POCO Carnival Price | RRP |
|---|---|---|
| 12+512GB | $309 | $369 |
| 12+256GB | $289 | $329 |
| 8+256GB | $259 | $299 |
•Pricing is shown in USD, the currency may vary by region. The Carnival deal is not available in the United States.
•Availability may vary by regions
•Consumers can visit mi.com with a coupon code POCO7TH or local e-commerce platforms for more details on the discounts and bundles.
•The discount details, such as amount, usage time, and requirements, may differ. Please check the specific Mi Store for each region.
Designed for everyday entertainment, POCO M7 includes the largest screen in the M Series so far — a 6.9-inch FHD+ display — along with a Snapdragon® 685 processor and a 7,000mAh (typ) battery. It’s a practical option for streaming, browsing, and casual gaming on a larger screen.
| POCO M7 | POCO Carnival Price | RRP |
|---|---|---|
| 8+256GB | $149 | $169 |
| 6+128GB | $129 | $149 |
•Pricing is shown in USD, the currency may vary by region. The Carnival deal is not available in the United States.
•Availability may vary by regions
•Consumers can visit mi.com with a coupon code POCO7TH or local e-commerce platforms for more details on the discounts and bundles.
•The discount details, such as amount, usage time, and requirements, may differ. Please check the specific Mi Store for each region.
Also featured in the POCO Carnival 2025 lineup are the POCO F7, POCO X7, POCO M7 Pro, and more, offering more choices across different performance levels and price points. For those considering an upgrade, POCO Carnival 2025 is a timely opportunity to pick up these devices with added value through a series of platform-specific deals and fan-driven activities. Visit POCO’s official X and Facebook accounts to take part in POCO Carnival’s word puzzle and visual hunt to spot POCO’s virtual avatar Rydr for a chance to win exclusive POCO merchandise!
Rydr, POCO’s first virtual Avatar, symbolizing speed, intelligence, and power, reflecting POCO’s deepening focus on innovation and its engagement with the tech-savvy generation.
From now through August 27, POCO devices will be available with region-specific bundles and discounts through mi.com with coupon code POCO7TH*, or on Shopee, Amazon, AliExpress, Lazada, Mercado Libre, and more e-commerce platforms. You can follow POCO’s social channels or visit mi.com for updates on available deals, event participation, and global challenge results.
•Availability may vary by regions
•The discount details, such as amount, usage time, and requirements, may differ. Please check the specific Mi Store for each region.
As part of the online campaign, POCO will host two interactive challenges on X and Facebook, while fans are also invited to share stories using the #MyPOCO7Years hashtag for a chance to win exclusive merchandise. More than just a promotional window, POCO Carnival shines a spotlight on the fans who have fueled the brand’s rise over the past seven years, while reinforcing its bold, youth-focused, and performance-driven identity.
