Instagram has announced a new app designed for the big screen, aptly named Instagram for TV. At the moment, the app is limited to watching Reels, though the company says additional features are in development.
The Instagram for TV app is currently available for testing in the US on Amazon Fire TV devices. The company noted that the app will expand to more devices and regions in the coming months.
The app currently allows users to add up to five accounts or create a dedicated account specifically for the TV experience. Reels are organised into separate channels based on a user’s interests.
Instagram for TV also includes a search feature, enabling users to discover creators, profiles, and topics of interest. The company plans to introduce additional features in the future such as using the phone as a remote, shared feeds, and improved navigation.
The app follows a PG-13 rating system and offers teen users the same safety protections available on the mobile app, including restricted access to content, comments, and profiles deemed unsuitable for users under 18.
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