Late last month we got word that Infinix was partnering with famous Italian design house Pininfarina for its next flagship smartphone, and today the brand has made this official.
The upcoming Infinix Note 60 Ultra will be the phone in question, and it’s going to be launching at some point next year. Unfortunately, these are all the details right now.
Pininfarina has a 95-year history during which it’s designed cars for Ferrari and Alfa Romeo. Infinix says its alliance with Pininfarina “aims to set a new benchmark for premium smartphone craftsmanship and introduce high-end, design-driven experiences to a global audience”.
Tony Zhao, CEO of Infinix, said:
As we collaborate with leading partners across different fields, we are steadily advancing Infinix’s journey toward premiumization. Our work with Pininfarina is an important step in strengthening the design foundation of our future products, beginning with the Note 60 Series. This partnership reinforces our commitment to deepening investment in high-end design and establishing a new aesthetic benchmark for future flagship products.
Fabio Calorio, Senior Vice President of Brand at Pininfarina, said:
Partnering with Infinix on this project has been a great opportunity both to express Pininfarina’s legacy of Italian design excellence into the realm of technology and to apply our principles, based on the combination of beauty and performance, in order to make a lasting impact on the user experience. For nearly a century, our brand has shaped new ways of living, been synonymous with purity, timeless design, and emotion in form — values that perfectly align with Infinix’s vision of innovation.
