Honor today opened its Alpha Global Flagship Store in Shenzhen, China. The store is positioned as an “AI Smart Living Innovation Hub”, and it’s a pillar of the Alpha Plan Honor announced back at MWC earlier this year.
That plan aims to take Honor “from a smartphone manufacturer into a global AI device ecosystem leader”, and apparently the opening of this store is “a pivotal step in bringing this vision to life”, according to the company’s press release.
The store has “an open and calming environment that seamlessly blends advanced technology with human-centric design”, with every detail reflecting “Honor’s philosophy of harmonizing innovation with culture”.
The store’s layout is arranged around “core AI-powered living scenarios”, from smart travel to entertainment. The company’s assistant Yoyo gets a showcase of its own across four themes: AI lifestyle, AI assistance, AI content creation, and AI companionship. Yoyo also has a memory, so it can recall previously mentioned details.
Finally, the AI Inspiration Café is a social space “designed for technologists, creators, and visitors to connect over coffee and exchange ideas”. To celebrate the store’s launch, Honor is hosting “a series of creative performances and interactive activities”, promising to offer “engaging experiences for all ages”.
