Amazon UK’s best Prime Day deals for smartphones

Today and tomorrow are Amazon Prime Big Deal Days, which bring discounts on all sorts of tech – here we will focus on just smartphones. It’s almost all Androids, with the sole exception of one iPhone. We’ve organized things into categories, so you can use the links below to jump to the one you care about.

• Flagships
• Foldables
• Mid-rangers
• Sub-£200

Flagships

Samsung’s Galaxy S25 family, with the exception of the S25+, is on offer. Note that Prime Student members get an extra £100 off at checkout. Also, the Galaxy S25 Ultra has an additional 10% discount at checkout.

Samsung Galaxy S25

23%/21% off
Prime Students get £100 off
Read our review 12/256GB – £660 at Amazon UK 12/512GB – £760 at Amazon UK

Samsung Galaxy S25 Edge

21% off
Prime Students get £100 off
Read our review
vs. iPhone Air 12/512GB – £950 at Amazon UK

Samsung Galaxy S25 Ultra

18% off
10% off at checkout
Prime Students get £100 off
Read our review
vs. Galaxy S25 Edge 12/512GB – £1,110 at Amazon UK

Alternative flagships from OnePlus and Xiaomi, including the Poco sub-brand, are on sale too. The OnePlus 13 costs about the same as the small Galaxy S25 – but if you want a smaller device, check out the Xiaomi 15. There’s also the Poco F7 Ultra as the most affordable Snapdragon 8 Elite phone and the Xiaomi 15 Ultra to challenge Samsung’s Ultra to a camera shootout.

OnePlus 13

30% off
Read our review
vs. Galaxy S25 Ultra 16/512GB – £700 at Amazon UK

Poco F7 Ultra

15% off
Read our review
vs. Poco F7 Pro 16/512GB – £526 at Amazon UK

Xiaomi 15 Ultra

31% off
Read our review
vs. Galaxy S25 Ultra 16/512GB – £900 at Amazon UK

Xiaomi 15

38%/34% off
Read our review 12/256GB – £560 at Amazon UK 12/512GB – £640 at Amazon UK

Foldables

With other brands not participating, it’s all Samsung Galaxy Z phones. Luckily, Samsung launched both a premium and a more affordable Z Flip this year – although, with the 10% off at checkout for the premium Z Flip7, the FE might not be able to compete.

Samsung Galaxy Z Fold7

11% off
Prime Students get £100 off
6 months of Gemini Pro
Read our review
vs. Z Fold7 12/256GB – £1,600 at Amazon UK 12/512GB – £1,700 at Amazon UK 12/1TB – £1,950 at Amazon UK

Samsung Galaxy Z Flip7

13% off
10% off at checkout
Prime Students get £100 off
6 months of Gemini Pro
Read our review
vs. Z Flip7 FE 12/256GB – £900 at Amazon UK 12/512GB – £1,000 at Amazon UK

Samsung Galaxy Z Flip7 FE

23% off
Prime Students get £100 off
6 months of Gemini Pro
Read our review 8/256GB – £700 at Amazon UK

Mid-rangers

The Samsung Galaxy S25 FE has an extensive deal – 18% off, £50 off at checkout, freebies valued at £187 (Galaxy Buds3 FE, a magnetic case and Qi2 wireless charger) and 6 months of Gemini Pro (valued at £113).

Samsung Galaxy S25 FE

18% off
£50 off at checkout
free: Buds3 FE, case and Qi2 charger
Gemini Pro for 6 months
Read our review 8/128GB – £530 at Amazon UK

The Apple iPhone 16e is the one iPhone on sale – it has only one camera, but that’s cool if you ask iPhone Air owners.

Apple iPhone 16e

10%/15%/12% off
Read our review
vs. iPhone 16 128GB – £494 at Amazon UK 256GB – £594 at Amazon UK 512GB – £794 at Amazon UK

Next up, the Poco F7 Pro offers a Snapdragon 8 Gen 3 on the cheap, while the Samsung Galaxy A56 has the Exynos 1580 for the same price. There’s also the Google Pixel 9a with last year’s Tensor G4 and less storage. Or you could have the Nothing Phone (3a) Pro – its chipset is only a Snapdragon 7s Gen 3, but you get a 50MP 3x telephoto camera.

Poco F7 Pro

16% off
Read our review
vs. Poco F7 12/512GB – £380 at Amazon UK

Samsung Galaxy A56

25% off
£200 cashback
Read our review 8/256GB – £374 at Amazon UK

Google Pixel 9a

25%/20% off
Read our review
vs. Pixel 9 8/128GB – £374 at Amazon UK 8/256GB – £480 at Amazon UK

Nothing Phone (3a) Pro

17% off
Read our review
vs. Phone (3a) 12/256GB – £374 at Amazon UK

Sub-£200

The Samsung Galaxy A36 technically belongs in the mid-range category, but it’s down to £300 sale price with an offer of £200 cashback – that is a better deal than most entry-level phones.

Samsung Galaxy A36

25% off
£200 cashback
Read our review
vs. Galaxy A56 8/256GB – £300 at Amazon UK

The CMF Phone 2 Pro is quite capable with a 6.77” 120Hz 1080p+ OLED display and a 50MP 2x telephoto camera. The 5,000mAh battery with 33W charging is pretty good too.

CMF Phone 2 Pro

15% off
Read our review 8/128GB – £186 at Amazon UK

Finally, the Redmi Note 14 is a 4G phone, but it packs a 108MP main camera – compared to 50MP on the A36 and CMF phones. And it has a comparable 5,500mAh battery with 33W charging too.

Xiaomi Redmi Note 14

34%/44% off
Read our review 6/128GB – £120 at Amazon UK 8/256GB – £130 at Amazon UK

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